Great Britain Poster Stamp - 1921, London - Daily Mail Efficiency Exhibition

Description

[zipedit]
Great Britain
Event Publicity Poster Stamp
Publicity poster stamp issued for the
Daily Mail Efficiency Exhibition
, held at the Olympia Exhibition Centre in London, from February 10 - 26, 1921.
According to Wikipedia:
The
Ideal Home Show
(formerly called the
Ideal Home Exhibition
) is an annual event in London held at Olympia, London. The show was devised by the
Daily Mail
newspaper in 1908 and continued to be run by the
Daily Mail
up until 2009. It was then sold to events and publishing company Media 10.
Its goal is to bring together everything associated with having an "ideal home", such as the latest inventions for the modern house, and to showcase the latest housing designs. A regular feature of the show for many years was the Ideal House Competition, where designs were invited and the winning schemes erected at the exhibition the following year.
The first exhibition was held in 1908 at the Olympia exhibition centre, with sections dedicated to "phases of home life" such as construction, food and cookery, furniture and decoration. Demonstrations and contests included an Arts and Crafts competition and a competition to design the "Ideal Home". Wareham Smith, advertising manager of the
Daily Mail
, founded the exhibition as a marketing event for the newspaper. It was often visited by celebrities and royalty.
The 1920s and 1930s
Technological developments gathered pace throughout the 1920s and 1930s and new products were often featured in demonstrations at the Show. The event became a focal point for the housewife to view the latest in household technology.
Throughout the 1930s building was Britain's chief industry, and the suburbs began to spread. Mortgages were becoming more accessible and more people than ever before bought their first home.
The Daily Mail was committed to the drive for greater efficiency and for one year in 1921 it even renamed the show the Daily Mail Efficiency Exhibition. In 1937 the BBC broadcast television for the first time.
This stamp is listed in Chris Chatfield's
"Great Britain Commemorative Labels Pre-1950"
as # 21.2.
This example is F/VF, OG, H.
Approximate Image Size: 37 x 51 mm.
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After 35+ years I decided to retire from being an active Cinderella Stamp dealer. Most of my working inventory plus backup stock was sold at public auction. However, I have retained some material that I will be offering for sale. In addition, I have some "new" material that was mixed into lots I have bought for my own collections. I will be listing some of the material in my eBay store at fixed prices. I will also be offering some material at auction, either as single items or mixed lots. There will be many bargains available. There will be large and small lots, some containing similar material, some containing a random mixture, and some containing only one or a few items. The condition will be mixed, but none of the lots will be just accumulations of damaged or faulty stamps (unless specifically listed as such).
Items in stockpage or larger lots may be removed and repackaged into glassines to save on shipping costs.
A Note about Poster Stamps and Gum:
Because many poster stamp collectors are primarily interested in the image on the stamp, the absence or presence of gum on the back is of little concern. If no mention of gum is made, then there may or may not be gum present. If you are only interested in poster stamps with original gum, please inquire before bidding. Actual condition issues (that are not apparent from the scan) WILL be described.
A Note about "Stock Images":
Occasionally I will have more than one example of an item in inventory. Rather than scan each one individually, I may use the same image for multiple examples of the item. If that is the case, the item supplied will be in substantially the same, or better, condition than the image. Any such items will have the words:
"STOCK IMAGE"
at the end of the description.
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